Know Better Plan Better
Advertiser Disclosure

Privacy Policy

Last Updated January 27, 2021

PLEASE READ THE FOLLOWING CAREFULLY BEFORE ACCESSING OR USING ANY PART OF THE SITE.

This privacy policy (“Privacy Policy”) was developed by Taboola.com LTD. This Privacy Policy covers all of our websites (together with its subdomains, features and services available thereon, the “Site”) and any use or engagement with any feature, content, offer, element or service we make available to you via the Site (the “Services”). This Privacy Policy also tells you how we collect and use personal information and under what circumstances we may disclose the personal information to third parties. By using this Site, you consent to the information handling practices described in this Privacy Policy.

Why do we collect your information? We help you, the consumer, shop for car insurance and other related products by connecting you to insurance companies, insurance agents, discount program representatives and other vendors, including vendors who also help match consumers with insurance providers or other vendors.

Information We Collect: When you visit the Site, or use the Services we may collect certain information about your visit and usage of the Site and the Services in one or more of the following ways:

Information You Provide to Us. The Services will require you to provide or submit certain Personal Information in order to be able to use them. Some features or services require you to provide Personal Information which may be collected by the Providers on their landing pages, as described below. “Personal Information” generally means any information that may be used, either alone or in combination with other information to personally identify an individual, including, but not limited to your first and last name, telephone number, email address, a home or other physical address, zip code, gender, date of birth, social security number, credit card number, expiration date and other information such as financial account information, income information, employment information, media and health history information, make and model of your vehicle and driving record. In some jurisdictions and given the specific use we make with the information, the IP address that your internet service provider allocates for your device, may also be considered as Personal Information.

Third Party Forms and Services: The Site lists, rates and compares various third party business, brands commercial entities and their affiliates (collectively, “Providers”) and their respective products and/or services. If you want to receive more information about any such Providers and their products, or if you otherwise want to pursue a transaction with any Providers, and you click the relevant icon, you will be directed to a landing page or online form that is owned or operated by such Providers; similarly you may also be directed to a landing page through other websites and online services owned by other third parties, where you may be prompted to provide Personal Information. The information that you provided on such landing page will be collected directly by the Providers who provided it and will include its own privacy policy and data collection practices information. We recommend that you review such privacy policies and data collection practices of the Providers.

Reviews, Articles and Promotions. The Site may contain articles, reviews or promotions displaying information about our Services, Providers and their affiliates, and Provider’s and their affiliates services and products. The Site may also offer you the opportunity to subscribe or participate in some promotional activity (some of which may be administered by us and some of which may be administered by third party services which we engage). Any interactions that you may have with the foregoing, may require you to provide certain Personal Information such as your name, phone number and email address. In which case, your submission of your information will also be provided directly to the applicable Provider(s) or Third Party Sites and will be used according such Providers’ or third party marketers own privacy policy.

Information We Collect From You.

Interactions and Usage. In order to provide our Services, operate the Site, and provide information to our Providers, and our corporate group, we collect information through certain third-party analytics tools about your interaction and use of the Services, such as: URLs from which you were directed to the Site and to which you are referred from the Site, internal URLs of the Site in which you visited and your actions with respect to the Services, such as view or click information. In addition, the Site may automatically gather data about your IP address, geo-location information, mobile device, browser type, browser language or operating system. We may use third party contractors to collect and aggregate this information.

Device/Location Information. When you visit our Site, we may collect information about the browser you are using, such as hardware models and IDs, device type, operating system version, the content of your request and basic usage information about your use of the services – such as date and time. We may also collect and store information locally on your device using mechanisms such browser web storage and application data caches. We may use third party contractors to aggregate this information.

Cookies and Similar Technologies. The Site may use “cookies” and other anonymous web tracking technologies (such as “web beacons” and “pixel tags”) implemented by us or by Providers. A cookie is a small file containing a string of characters that is sent to your computer when you visit a website. When you visit the website again, the cookie allows the website to recognize your browser. Cookies may store your online preferences and other information about your interaction on the Site. You can reset your browser to refuse all cookies or to indicate when a cookie is being sent to your browser. However, some features or services of the Site may not work properly without cookies. A pixel tag is a type of technology placed on websites for the purpose of tracking activity on websites, or when emails are opened or accessed (if applicable) and is often used in combination with cookies.

Information we receive from Third Parties: The Site and the Services are provided in collaboration and interaction with third parties, including Providers, our corporate group and other service providers. In order to enable and facilitate Services, we may receive information from third parties, including our corporate group entities, such as internal user identifier that our system generates to each user, and the summary of action taken by you (click, purchase, view, form submission or a phone call). On the Site, if applicable you may be able upon your choice – to accept the Service on a click-by-call basis. In which case, a third party vendor facilitates the call, tracking and feedback. In such cases, any additional information which you provided to Providers may be provided back to us for the purposes of tracking leads, referrals and engagements with our Providers.

Consent, Choice and Modifications:

It is your voluntary decision whether to provide us with any of your information, but if you refuse to provide your information we may not allow you certain uses of the Site or the Services. You are under no legal obligation to provide us with Personal Information (and you acknowledge that you, providing us, with Personal Information is done freely). By using the Site, engaging and interacting with the Services, you consent to this Privacy Policy and our information practices as described herein. If you do not agree to this Privacy Policy, please do not access or use this Site or the Services.

The Services may require you to submit specific Personal Information. In such cases you can choose whether you want to use such Services or not. Even if you do provide us with your Personal Information, you have the right to withdraw your consent at any time (please refer to the section below entitled “Opt-Out Rights” and discusses withdrawing your consent).

How We Use Your Information:

In addition to the uses of information we collect including Personal Information, jointly “your information”) described herein, by using this Site, you authorize us and our Providers to use your information in the following ways: (a) provide you with quotes, products and services, (b) improve our Site and services or to customize your experience with us, (c) provide you with information, special offers, and advertisements about products and offers, including any new features or updates, (d) respond to your inquires and other communications with you, (e) counting and tracking purposes of referrals and ads or promotions, and (f) authenticate your access and use of the Site. By submitting your email address and/or phone number to us, you authorized us to use that email address and phone number to contact you periodically, including by the use of an auto-dialer and pre-recorded messages, concerning (i) your quote requests, (ii) about the Site, or our Services, and (iii) information or offers that we feel may be of interest to you. We may allow our Providers to provide you with information about new products and special offers, including offers for insurance products, or financial services offers and products. Information collected by us may be added to our databases and used for future instant messaging, telemarketing, SMS text-messaging, e-mails or postal mailings regarding site updates, new products and services, upcoming events, status of orders and/or policies purchased online or offers for other products or services which may be of interest to you, for statistical analysis or to improve our Site. By using this Site, you agree that you may be contacted in any manner contemplated in this section even if your number is registered on a do-not-call or similar registry.

If you choose to provide personal information, such as your social security number, we may use that information to determine your financial status. If you do not provide such personal information, we may also use other information that you provided for the purpose of verifying your eligibility for an insurance policy or for any other programs, offer or services.

You agree that by submitting your information on the Site, you agree to receive mobile marketing including, but not limited to, text-message based marketing (“SMS Messages”), from us and our Providers, or other third party marketers. You further acknowledge that based on your individual carrier and plan, you may incur charges associated with such SMS Messages and you agree to be solely responsible for such charges. You represent that you are at least 18 years of age and the owner or authorized user of the wireless device on which messages will be received, and that you are authorized to approve the applicable charges. Should you hereafter choose to opt-out of receiving SMS Messages from the individual sender, you may opt-out by texting "STOP" or "OPT-OUT" as specifically set forth in the communication. See "Opt-Out Rights" below. Notwithstanding that your mobile telephone number may be listed on state and/or federal do-not-call registries, we retain the right to contact you via SMS Messages. In addition, by registering and/or using the Site, you agree that such act constitutes an inquiry and/or application for purposes of the Amended Telemarketing Sales Rule (16 CFR 310 et seq.), as amended from time to time (the "Rule"). Notwithstanding that your telephone number may be listed at the Federal Trade Commission's Do-Not-Call List, we retain the right to contact you via telemarketing in accordance with the Rule.

Information We Disclose to Third Parties

Providers and other third parties. Providers or other third parties may send you information about products and services by telephone, SMS Messages, mail or email. If you choose to provide your information to our Site, we will share your information, which you provided to us or that we obtained from third-party sources, with Providers, our corporate group entities or other third parties that may provide it to other insurance companies or credit card institutions.

Insurance companies that receive your information may use it to assist in providing you offers for insurance. You further acknowledge and agree that each Provider or other insurance company that receives your quote request from this Site or from our corporate group may confirm your information through the use of a consumer reporting agency, which may include among other things, your driving record or credit score to determine eligibility and accurate rates.

Third parties who perform services on our behalf. We may employ other companies and individuals to perform certain functions on our behalf, such as analyzing data and providing marketing analysis. These agents have access to use information as needed to perform their duties for our Site.

Compliance with the law or protecting our rights. We will share your information in order to respond to court orders, subpoenas, other legal processes or in response to a law enforcement agency’s request, to establish or exercise our legal rights, to defend against legal claims or as otherwise required by law. We may share your information if we believe it is appropriate to investigate, prevent or take action regarding illegal or suspected illegal activities to protect and defend the rights property or safety of this Site, our customers or others, in connection with our Terms of Use for the Site.

When we disclose your information to Providers and third parties, your information will become subject to the information use and sharing practices of such Providers and third parties, and Providers or other third parties will not be restricted by this Privacy Policy with respect to its use and sharing of your information.

Links to Third Party Sites

The Site may link to third party websites (like those of our Providers), content and other online properties (collectively, “Third Party Sites”). Data associated with your clicking through to such Third Party Sites, and well as any Personal Information you provide on such Third Party Sites, is provided to the third party (although we and our corporate group entities may have arrangements with such third parties pursuant to which such data and Personal Information is sent or shared back to or with us). This Privacy Policy does not exercise control over those Third Party Sites or third parties that you may link to or view as part of a frame on a page of this Site. These other websites may place their own cookies or other files on your computer, collect data or solicit personal identifiable information from you. We are not responsible for the action or privacy practices of such third parties, or for such Third Party Sites, products or respective data collection practices. We advise you to read the privacy policies of such Third Party Sites.

Opt-Out Rights:

This Site. This Site uses a tool called Google Analytics to collect information about your use of this Site. The tool uses cookies to collect standard internet log and visitor behavior information. This information is used to optimize the functionality of our Site and serve ads, content, offers, or promotions to you based on your past visits. You may opt-out of Google Analytics cookies by visiting this link (https://tools.google.com/dlpage/gaoptout/).

Third Parties. If you submit your information and you wish to opt out from being contacted by Providers, you should notify them directly of your choices regarding the use and sharing of your information and to opt-out of receiving additional offers from them or any other third parties with whom we have shared your information.

Cookies and Tracking Technologies. You may set your browser to refuse and/or block any cookies from the Site or third party services.

Data Storage and Security Platforms (“Data Platforms”):

We use third party cloud and storage services to store and retain your Information. It means that we send or otherwise share your information to or with third party entities that are located anywhere in the world, including in the U.S., for the purpose of storing such information on our behalf, or for other processing needs. The Data Platforms may be located anywhere in the world. We use Data Platforms that maintain a strict privacy protection and data security policies, and strict compliance with applicable data protection laws. However, their practices and activities are fully governed by their own privacy policies.

Customer Reviews or Testimonials. We may contact you to provide a customer review or testimonial, which may contain Personal Information. If you provide us with a customer review or testimonial, we will obtain your consent prior to posting any customer review or testimonial on the Site.

Changes to Our Privacy Policy:

We reserve the right in our sole discretion to update this Privacy Policy at any time. When we do, we will post the modified Privacy Policy on the Site and the “Last Updated” statement at the bottom of this page will reflect the effective date of the modified Privacy Policy. We encourage you to check our Site periodically for updates to stay informed about how we are helping to protect information we collect. You acknowledge and agree that it is your responsibility to review this Privacy Policy periodically and become aware of any modifications.

Children’s Privacy

This Site or the Services are meant for adults. We do not knowingly collect Personal Information from anyone under 18 years of age without permission from a parent or guardian. If we become aware that we have unknowingly collected PII from a child under the age of 18, we will make reasonable efforts to delete such information from our records. If you are a parent or legal guardian, and you become aware that an individual under the age of 18 has submitted information to us, please advise us immediately.

This Site and the services described herein are intended for U.S. residents only.

We can be contacted at: info@knowbetterplanbetter.com

This Site allows you to request that your personal information be deleted.

To request deletion of your personal information please contact us as the following email address: info@knowbetterplanbetter.com

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